Franchise Agreement

• Parties: Goosehead Insurance Agency, LLC (“we,” “us,” or “our"), (“you” or the “Franchisee")
• State: Texas
• Renewal Term: successive 5 years
• Section: Commercial Contracts

Exhibit 10.6

Goosehead Insurance Agency, LLC

Franchise Agreement

Exhibit A

Declarations Page

11.2 The “Approved Location” under this Agreement will be:

.

24.1 You elect to pay the Initial Franchise Fee in one of the following ways:

(check only one):

☐ In its entirety at the time you enter into this Agreement, in which case

the amount of the Initial Franchise Fee shall be: ($ ).

☐ You shall pay a portion of the Initial Franchise Fee at the time you enter

into this Agreement in the amount of ($ ), and shall pay the remaining

portion of ($ ), plus interest, according to the terms of the 60-month

Promissory Note attached to this Agreement as Exhibit I.

34.2 The “Commencement Date” will be: .

Initials

Franchisee Franchisor

Goosehead Insurance Agency, LLC

Franchise Agreement

TABLE OF CONTENTS

Section Title Page#

Recitals 2

1Grant 2

2Term And Renewal 3

3Our Duties 4

4Fees; Sales Reporting 6

5Franchised Business Commencement 9

6Operating Principal, Personnel, And Training 11

7Purchase of Products and Services 13

8Your Duties 15

9Proprietary Marks 20

10 Confidential Brand Standards Manuals 23

11 Confidential Information 24

12 Accounting, Financial And Other Records, And Inspections 25

13 Marketing 27

14 Technology 31

15 Insurance 35

16 Transfer Of Interest 38

17 Default And Termination 43

18 Obligations Upon Termination Or Expiration 46

19 Covenants 49

20 Taxes, Permits, And Indebtedness 51

21 Independent Contractor And Indemnification 52

22 Force Majeure 53

23 Approvals And Waivers 54

24 Notices 54

25 Entire Agreement And Amendment 54

26 Severability And Construction 55

27 Applicable Law And Dispute Resolution 55

28 Acknowledgments 57

Exhibits

ADeclarations Page EADA Certification

BGuarantee, Indemnification, and

Acknowledgement

F1-

3

Sample Forms of Non-Disclosure and Non-

Competition Agreements

CList of Principals GSite Selection Addendum

DACH - Authorization Agreement for HLease Rider

Prearranged Payments (Direct Debits) IPromissory Note

i

Goosehead Insurance Agency, LLC

Franchise Agreement

THIS FRANCHISE AGREEMENT (the “Agreement”) is made and entered into as of the “Effective Date” that we

have indicated on the signature page of this Agreement by and between:

●Goosehead Insurance Agency, LLC, a Delaware limited liability company, with its principal place of business at

1500 Solana Blvd., Suite 450, Westlake, Texas 76262 (“we,” “us,” or “our”); and

●a [resident of] [corporation organized in] [limited liability company organized in] the state of and having offices at

(“you” or the “Franchisee”).

Introduction

We have developed our own distinctive and proprietary systems for insurance services, including home insurance,

automobile insurance, life insurance, specialty lines, and business insurance (the “System”). Our System includes

(among other things): business processes, technologies, trade secrets, customer lists, knowledge, know-how, trade

names, service marks, trademarks, logos, emblems, trade dress and other intellectual property; distinctive signage;

standards, specifications and sources for services, products, supplies, appearance, operations and management

control; safety standards; training and assistance; purchasing programs; and advertising, marketing, promotional

and sales programs; all of which we may periodically change, discontinue, improve, modify and further develop.

We identify the System by means of our Proprietary Marks. Our proprietary marks include certain trade names (for

example, the mark “Goosehead Insurance” and logo), service marks, trademarks, logos, emblems, and indicia of

origin, as well as other trade names, service marks, and trademarks that we may periodically specify in writing for

use in connection with the System (all of these are referred to as our “Proprietary Marks”). We continue to develop,

use, and control the use of our Proprietary Marks in order to identify for the public the source of services and

products marketed under those marks and under the System, and to represent the System’s high standards of

quality, appearance, and service.

We are in the business of developing and awarding franchise rights to third party franchisees, such as you, to

develop and operate businesses providing insurance services (“Services”) to clients under the System and using the

Proprietary Marks (“Goosehead Businesses”).

You have asked to enter into the business of operating a Goosehead Business under our System and wish to obtain

a franchise from us for that purpose, as well as to receive the training and other assistance we provide as described

in this Agreement. You also understand and acknowledge the importance of our high standards of quality,

appearance, and service and the necessity of operating the business franchised under this Agreement in conformity

with our standards and specifications.

You will be in the business of operating a Goosehead Business, using the same brand and Proprietary Marks as

other independent businesses that operate other Goosehead Businesses under the System. We will not operate

your Goosehead Business for you, although we have (and will continue) to set standards for Goosehead Businesses

that you will have chosen to adopt as yours by signing this Agreement and by your day-to-day management of your

Goosehead Business to our brand standards.

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